What it costs. All of it, on this page.

Yes. It is a full review of your business today and a written plan for the next 12 months: what to fix first to win more customers, save money and save time. Building without it means guessing with your money. The $399 is credited in full toward your build, and if you decide not to go ahead, the plan is still yours.

Both plans capture your leads - that is not the difference, and you are covered on either one. Care keeps what you have online, secure and up to date (hosting, security, backups and monitoring) with a simple dashboard to see them in. Growth does all of that with a much deeper dashboard, and builds your roadmap on top: four to six improvements a year, worked in 90-day cycles against each quarter of your plan. On either plan, work outside the roadmap is quoted separately.

Starter is the website kept alive: hosting, security, backups and monitoring, every lead sent straight to your email, two revisions a year, and my credit in the footer. $49 a month on a 12-month term. It is offered after the assessment, when the roadmap shows a site that rarely changes and leads that can arrive by email. Your leads arrive by email instead of a dashboard; Care adds the dashboard. Starter is for websites only — software runs on Care or Growth.

The same assessment, at the same price - it is where I work out what the thing actually is. From there a website has a fixed price, and anything bigger is quoted from your roadmap rather than off a menu, because that work genuinely differs from one business to the next. Either way you finish on Care or Growth, though what they cost follows what was built.

No, and they should not. They are the same two plans - Care keeps it running, Growth keeps improving it - but running an ordering system, a portal or an operations tool is not the same job as running a website. It carries error monitoring, backups and uptime on something your business runs on, and Growth on software means a 12-month roadmap for making that system more useful rather than a website roadmap. So the plan is quoted with the build, from what your assessment found. You see both numbers, the build and the monthly, before you sign anything.

The build is priced as a system rather than a one-off, and the plan is what keeps it working and improving after launch. The term is what makes both numbers possible.

Your customers, your data, your brand and your domain are yours the whole way through, and stay exportable; at the end of the term, with everything paid, I hand over the source code on request, so you can move it to any host or any developer. What does not transfer is the dashboard - that is the service I run rather than a thing I hand over, and it is what the monthly pays for. For software, what transfers is settled during the assessment and written into your agreement before anything is built.