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Build and launch notes

Direct answers from real delivery work: costs, stack choices, timelines, and MVP trade-offs.

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Latest posts

June 14, 2026WEBSITES

7 signs you need a website redesign

Seven signs your website needs a redesign or a rebuild: slow load, broken mobile, weak conversions, no ownership. And how to tell it from a quick refresh.

websitesredesign

June 14, 2026GROWTH

After launch: the first 90 days

What to do after a website launch: the first 90 days of measuring, fixing and improving from real usage. The post-launch loop I run instead of going quiet.

growthpost-launch

June 14, 2026WEB APPS

How long to build a web app?

How long it takes to build a web app: realistic timelines by phase, from a simple tool in weeks to a multi-role app in months, and what makes them slip.

web appsprocess

June 14, 2026STRATEGY

How to budget a software project

How to budget a software project without guessing — what moves the number for websites, apps, and SaaS, and how I quote a fixed scope.

strategypricing

June 14, 2026WEB APPS

Internal tools: build vs buy

Internal tools, build vs buy: when off-the-shelf software is enough and when a custom internal tool pays off, weighed on cost, fit and control.

web appsinternal tools

June 14, 2026WEB APPS

Do you need a PWA or a native app?

PWA vs native app: the tradeoffs in reach, cost and device features, and when a progressive web app is the better call than building for the app stores.

web appsmobile

June 14, 2026STRATEGY

Realistic software project timelines

Realistic software project timelines: how long a website, a web app and an MVP take, phase by phase, and what quietly stretches every estimate.

strategytimelines

June 14, 2026STRATEGY

Red flags when hiring a web developer

Red flags when hiring a web developer: no clear scope or quote, no portfolio, vague code ownership, poor communication, and prices that seem too good.

strategyhiring

June 14, 2026WEB APPS

Signs you've outgrown spreadsheets

The signs you've outgrown spreadsheets and need a web app: broken sharing, version chaos, manual errors, no access control, and what to build instead.

web appsinternal tools

June 14, 2026WEB APPS

Auth and user roles in a web app

Auth and user roles in a web app: authentication vs authorization, role-based access done simply, and how to avoid over-engineering permissions in v1.

web appsauth

June 14, 2026STRATEGY

What 'done' means for a first release

What 'done' means for a first release: a clear definition of done — the acceptance criteria, quality bar, and launch checks I set before an MVP ships.

strategymvp

June 14, 2026GROWTH

Who owns your website code and data?

Who owns your website? What should always be yours — customers, data, domain, brand — what happens to the code, and what to ask any builder in writing.

growthownership

June 11, 2026SAAS & MVP

MVP mistakes that kill launches

Five MVP mistakes that quietly kill launches: scope too broad, polish before validation, late analytics, no guardrails, no follow-up. How I avoid each.

mvpproduct

June 1, 2026SAAS & MVP

Multi-tenant basics for a first SaaS

Multi-tenant SaaS basics: what multi-tenancy means, the shared-database approach that fits most first versions, and how to keep tenant data isolated.

saasarchitecture

May 28, 2026SAAS & MVP

SaaS MVP tech stack: how to choose

How to choose a SaaS MVP tech stack by delivery risk, team speed and launch constraints, plus the proven stack I build on and when to add complexity.

saasengineering

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