Start with the assessment
A review of your business today and a written 12-month plan, with a 30-minute call to walk it through — credited in full toward the build. The plan is yours either way.
PROCESS
Five steps. No mystery.
Five steps from first message to live: the assessment, map the outcome, design the look, build the machine, launch and run. You see progress every week — not just at the end — and after launch I run it for you; at the end of the term, with everything paid, I hand over the source code on request.
The five steps
Each step ends with something you approve before the next begins. Here's the path from first message to live.
Map the outcome
I pin down who it's for and what makes them act.
Design the look
Hero, type, and motion that make people stop and trust it.
Build the machine
Backend, payments, and data on the right tools for the job, not a fixed stack.
Launch and run
Speed, mobile and SEO tested before you go live — then I keep it running. Your customers and data stay yours.
STEP ONE
What the assessment puts in your hands.
I review how your business runs today, then write your plan for the next 12 months, ranked by what wins you more customers, saves money and saves time. Credited in full toward your build.
Five questions about your business
Where customers come from, where time is wasted, where money leaks. A few minutes, and I read every answer before anything else.
A review of your business today
Your website, Google Business Profile, reviews, mobile experience, the phone and how customers reach you — plus where your week goes.
A written 12-month plan
About five written pages for the next 12 months, in the order that pays back first: more customers, less cost, less of your time. A sequence of work, never a forecast.
One Quick Win, implemented
One bounded improvement, built once you have confirmed the roadmap — not a plan for it, the thing itself, working.
A 30-minute delivery call
You and I walk the roadmap together, and I answer everything. No obligation to continue.
What do you get after launch?
During the plan I run it for you — live site, updates, monitoring and a results dashboard — and at the end of the term, with everything paid, I hand over the source code on request. The handover includes:
- Codebase with documented structure
- Design system assets used in production
- Deployment and environment notes
- Launch checklist with validated essentials
What week one looks like
The first week is about alignment — goals, constraints, and release targets — so the first build sprint starts with clear priorities and no guesswork.
NEXT STEP
Ready to start?
Step one is the assessment. I review the business, you get a written 12-month plan, and it is credited in full toward the build. The plan is yours either way.
Start with the assessment