Start with the assessment
A written roadmap ranked by payback, and a 30-minute call to walk it through — credited in full toward the build.
PROCESS
Five steps. No mystery.
Five steps from first call to live: the assessment, map the outcome, design the look, build the machine, launch and run. You see progress every week — not just at the end — and you choose how it ends: hosted and run by me, or yours to own outright.
The five steps
Each step ends with something you approve before the next begins. Here's the path from first call to live.
Map the outcome
I pin down who it's for and what makes them act.
Design the look
Hero, type, and motion that make people stop and trust it.
Build the machine
Backend, payments, and data on the right tools for the job, not a fixed stack.
Launch and run
Speed, mobile and SEO tested before you go live — then I keep it running. Your customers and data stay yours.
STEP ONE
What the assessment puts in your hands.
A written roadmap ranked by payback, a 30-minute call to walk it through, and the first improvement built once you have confirmed the plan.
Five questions about your business
Where customers come from, where time is wasted, where money leaks. A few minutes, and I read every answer before anything else.
A digital presence audit
Your website, Google Business Profile, reviews, mobile experience, and how you show up when customers search.
A roadmap, not a sales pitch
About five written pages, prioritized by payback: fix now, fix next, fix when it pays for itself.
One Quick Win, implemented
One bounded improvement, built once you have confirmed the roadmap — not a plan for it, the thing itself, working.
A 30-minute delivery call
We walk the roadmap together and answer everything. No obligation to continue.
What do you get after launch?
On a hosted plan I run it for you — live site, updates, monitoring and a results dashboard. On a one-time self-managed build you get the full handoff:
- Codebase with documented structure
- Design system assets used in production
- Deployment and environment notes
- Launch checklist with validated essentials
What week one looks like
The first week is about alignment — goals, constraints, and release targets — so the first build sprint starts with clear priorities and no guesswork.
NEXT STEP
Ready to start?
Step one is the assessment. I go through the business, you get a roadmap ranked by payback, and it is credited toward the build.
Start with the assessment